“There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker
So you’ve set up your firm’s social media profiles and you’re all fired up to get posting. However, you now realize that it’s not just about posting that ‘Instagram-worthy’ image, you need to consider why you are putting out content in the first place. Well, stick around and let us share with you a thing or two about setting brilliant goals for your social media strategy.
Goals are vital in helping you track your progress and keeping your digital marketing efforts focused. Putting down a detailed plan on how you intend to live a healthier lifestyle will aid you in keeping score on your workout sessions and figure out whether the daily nyama choma indulgence is holding you back from eating cleaner. In the same way, optimizing your social media presence requires a well thought-out blueprint to increase the chances of achieving your ultimate objective as a brand.
The S.M.A.R.T Goal Framework
Several self-help and entrepreneurial reading material have recommended using the S.M.A.R.T framework to set goals that are – specific, measurable, attainable, relevant, and timely.
Growing your social media audience is a great goal but pretty vague. How many followers are you looking to gain? Which social media platforms are you targeting? Clarity makes it easier for you to determine what exactly you are forging towards.
The ability or inability to measure a goal determines how specific it is and whether it is making a contribution towards attaining the firm’s objectives. Perhaps you want to use social to monitor brand awareness, how will you know how many people are familiar with your brand? The number of impressions per posts? How many profile views you get monthly? The value of numbers cannot be overstated as you are able to figure out how far or close you are to achieving your aim.
You definitely want to steer clear of being overambitious. Looking to jump from an engagement rate of 1% to 8% within a few months is quite a stretch and will have you and your team scrambling to hit a poorly chosen target. While a “go big or go home” perspective can get you motivated, a realistic approach to goal-setting may be gradual but fruitful in the long run.
Just like investing in a credit card terminal may not be suitable for your “2 bob per page” photocopy services, putting lots of effort into content that will be irrelevant to your objective is a waste of time and resources. Looking to drive traffic to a website’s landing page? Then adding a link to your captions will be more effective compared to just uploading a glossy image for your posts.
Procrastination…the feeling that you have an entire lifetime to get things done. Putting down due dates on various tasks gives you and your team that extra push to make sure you stay on top of things.
You can now warm your cup of coffee, take out your notebook and begin goal-setting! Hello #SocialMediaGoals.
The growth and evolution of technology has been of monumental proportions in the past century. From mechanical typewriters to face detection software that lets you select your favorite Snap Chat filter (‘flower crown’ anyone?), it is undisputable that humankind deserves more than a pat on the back. The World Wide Web, one of the pinnacles of technological development, revolutionized the digital age and opened doors that vastly transformed our lifestyle from entertainment, education and business.
Kenya has shown promising prospects of growing internet penetration with a penetration rate of 45% as of 1st July 2017 (Source: http://bit.ly/2ljiY3w). That’s a pool of over 21 million users online! Any business that’s hungry to acquire more customers will realize that this is a profitable opportunity to pounce on. Digital marketing is the new ‘black’, and if you haven’t wholly embraced it yet, you may need to rethink your firm’s marketing approach.
Search Engine Optimization, Social Media Marketing and Email Marketing are just some of the techniques that can increase awareness of a firm’s product offering, enhance consumer interaction and boost a company’s brand visibility. Interactive tweets, informative e-newsletters or crisp pictures accompanying your Instagram captions; are attractive to potential customers and will certainly garner a memorable impression.
The digital marketing cosmos is ever-changing with innovative applications and software updates being released thick and fast, a flexible strategy is necessary to ensure your firm is abreast with the latest online marketing tactics. The ability to generate accurate results of marketing campaigns and to measure customer engagement are just some of the perks of online marketing. Plus, it’s economical for firms; as digital marketing typically costs less than traditional forms of advertising. It is possible to reach a wider audience and not have to burst your firm’s marketing budget on advertising. That means more dinero at your disposal for sprucing up your office or buying extra workplace supplies (or even just throwing epic office parties).
Don’t get left behind. Disembark from the old-fashioned advertising steam engine and board the shiny speed train of digital marketing.