Understanding The Psychology Of Your Brand.

Understanding The Psychology Of Your Brand.

A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
Brand Vs Business Model

Brand Vs Business Model

You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...

You’re Doing It Wrong

Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...