A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
Nafurahia, undugu na uko wetu, Nasherekea, kazi na bidii yetu, Tuvute pamoja Tushirikiane, Bega Kwa Bega tujikaze tusaidiane. If you were born and living in Kenya back in 2010, you probably sang these words out loud. You probably visualized the T.V advert displaying...
You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...
It’s a new year. Last year might have been good or bad for your business, hopefully good, but it’s done and behind you now. The future beckons. You have big plans for Digital, you want to grow, sell more, communicate better, reach more people, sell more goods, and...
You want to put together a digital marketing and advertising campaign but you do not know where to start here’s how: Define your campaign goals and objectives Before you start you need to decide exactly what you’re trying to achieve with your campaign. Be...
Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...
