by Martha Aosa | Feb 16, 2021 | Uncategorized
You’ve been thinking about growing your brand’s digital presence. Like many, you have created social media accounts across the relevant platforms. Well, that’s a good start. In your line of work there probably exists similar brands all scrambling to...
by Laura Ayienga | Feb 8, 2021 | Uncategorized
Whether you use your Instagram as a personal or a business account, you may have noticed that your engagement has gone down over the last couple of weeks. By engagement, I mean the views, likes, comments, and shares on your posts and stories. It seems as though people...
by Laura Ayienga | Jan 26, 2021 | Uncategorized
The New Year is here with us, and a lot of us are filled with hope and ambition. For those in digital business spaces, this is a chance to expand our horizons and broaden our achievements. Fortunately or unfortunately for us, the Digital Service Tax has recently been...
by Laura Ayienga | Oct 19, 2020 | Uncategorized
A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
by Laura Ayienga | Sep 24, 2020 | Uncategorized
Nafurahia, undugu na uko wetu, Nasherekea, kazi na bidii yetu, Tuvute pamoja Tushirikiane, Bega Kwa Bega tujikaze tusaidiane. If you were born and living in Kenya back in 2010, you probably sang these words out loud. You probably visualized the T.V advert displaying...
by Mathew Muraya Head of Strategy | Mar 19, 2020 | Uncategorized
You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...
