The single sole purpose of an online Ad is to solicit a click Make it campaign specific A dedicated campaign about the offer Should have the same creative/concept as Ad 2. It’s about Conversions Don’t be shy, tell them what to do Lead them down the path to...
Is Email Marketing still relevant? YES Email, has now been around for over forty years. It’s a form of communication that many argue is outdated and irrelevant in this world of smart phones and social media that we live in today. Email has been used for many years for...
Get S.M.A.R.T on Social Media “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker So you’ve set up your firm’s social media profiles and you’re all fired up to get posting. However, you now realize that it’s not...
Disruptive innovation is simply a paradigm shift brought about by innovation that changes the way we look at a certain field or industry. Okay, I may have lost you at thee words paradigm shift but bear with me a little. Digital marketing is admittedly one of the...
Today I’d like to talk to you about your company website. We get calls all the time from potential clients and the calls usually go something like this; “Hi, our company needs a new website, we do XYZ, please send us a quotation?” Well this is really the wrong...
Search Engine Optimization (or SEO for short) isn’t what the blogosphere would have you believe. It is not some unstoppable big bad monster lurking in the shadows trying to destroy your company and everything you hold dear. At its core, SEO is simply the process of...
