The Paradox Of Digital Marketing

The Paradox Of Digital Marketing

Take out your phone and scroll through your Instagram page. How long does it take before you land on a business that’s advertising its products? No, really. Let’s do it practically. How many seconds or minutes before you come across a business page? For the best...
How To Outsmart The Instagram Algorithm

How To Outsmart The Instagram Algorithm

Whether you use your Instagram as a personal or a business account, you may have noticed that your engagement has gone down over the last couple of weeks. By engagement, I mean the views, likes, comments, and shares on your posts and stories. It seems as though people...
Understanding The Psychology Of Your Brand.

Understanding The Psychology Of Your Brand.

A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
Brand Vs Business Model

Brand Vs Business Model

You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...

You’re Doing It Wrong

Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...