Take out your phone and scroll through your Instagram page. How long does it take before you land on a business that’s advertising its products? No, really. Let’s do it practically. How many seconds or minutes before you come across a business page? For the best...
You’ve been thinking about growing your brand’s digital presence. Like many, you have created social media accounts across the relevant platforms. Well, that’s a good start. In your line of work there probably exists similar brands all scrambling to...
Whether you use your Instagram as a personal or a business account, you may have noticed that your engagement has gone down over the last couple of weeks. By engagement, I mean the views, likes, comments, and shares on your posts and stories. It seems as though people...
The New Year is here with us, and a lot of us are filled with hope and ambition. For those in digital business spaces, this is a chance to expand our horizons and broaden our achievements. Fortunately or unfortunately for us, the Digital Service Tax has recently been...
A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
Nafurahia, undugu na uko wetu, Nasherekea, kazi na bidii yetu, Tuvute pamoja Tushirikiane, Bega Kwa Bega tujikaze tusaidiane. If you were born and living in Kenya back in 2010, you probably sang these words out loud. You probably visualized the T.V advert displaying...
You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...
It’s a new year. Last year might have been good or bad for your business, hopefully good, but it’s done and behind you now. The future beckons. You have big plans for Digital, you want to grow, sell more, communicate better, reach more people, sell more goods, and...
You want to put together a digital marketing and advertising campaign but you do not know where to start here’s how: Define your campaign goals and objectives Before you start you need to decide exactly what you’re trying to achieve with your campaign. Be...
Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...
