Brand Vs Business Model

Brand Vs Business Model

You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...

You’re Doing It Wrong

Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...
Email Marketing In Kenya

Email Marketing In Kenya

Is Email Marketing still relevant? YES Email, has now been around for over forty years. It’s a form of communication that many argue is outdated and irrelevant in this world of smart phones and social media that we live in today. Email has been used for many years for...
The Big Bad SEO Monster

The Big Bad SEO Monster

Search Engine Optimization (or SEO for short) isn’t what the blogosphere would have you believe. It is not some unstoppable big bad monster lurking in the shadows trying to destroy your company and everything you hold dear. At its core, SEO is simply the process of...