A man is walking in the busy streets of Nairobi. It’s an extremely hot day and he feels parched. Coincidentally, he sees someone walking by with an ice cream cone. It looks delicious and has his favourite toppings. Now looking at the ice cream, the first thought that...
Nafurahia, undugu na uko wetu, Nasherekea, kazi na bidii yetu, Tuvute pamoja Tushirikiane, Bega Kwa Bega tujikaze tusaidiane. If you were born and living in Kenya back in 2010, you probably sang these words out loud. You probably visualized the T.V advert displaying...
You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands. There’s a good reason for that. You can’t really begin to determine your content marketing strategy until you determine how your company generates...
It’s a new year. Last year might have been good or bad for your business, hopefully good, but it’s done and behind you now. The future beckons. You have big plans for Digital, you want to grow, sell more, communicate better, reach more people, sell more goods, and...
You want to put together a digital marketing and advertising campaign but you do not know where to start here’s how: Define your campaign goals and objectives Before you start you need to decide exactly what you’re trying to achieve with your campaign. Be...
Digital marketing, you’re doing it wrong. Let’s talk about some of the common mistakes people make in their digital marketing and how to fix them. Here are 10 common mistakes that businesses and agencies make when carrying out their digital marketing. Forgetting...
The single sole purpose of an online Ad is to solicit a click Make it campaign specific A dedicated campaign about the offer Should have the same creative/concept as Ad 2. It’s about Conversions Don’t be shy, tell them what to do Lead them down the path to...
Is Email Marketing still relevant? YES Email, has now been around for over forty years. It’s a form of communication that many argue is outdated and irrelevant in this world of smart phones and social media that we live in today. Email has been used for many years for...
Get S.M.A.R.T on Social Media “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker So you’ve set up your firm’s social media profiles and you’re all fired up to get posting. However, you now realize that it’s not...
Disruptive innovation is simply a paradigm shift brought about by innovation that changes the way we look at a certain field or industry. Okay, I may have lost you at thee words paradigm shift but bear with me a little. Digital marketing is admittedly one of the...
