You’ve been thinking about growing your brand’s digital presence. Like many, you have created social media accounts across the relevant platforms. Well, that’s a good start. In your line of work there probably exists similar brands all scrambling to stay on top of the game. How do you stand out from your competition online? In this digital era, your online presence can make or break your brand.
Hiring a digital marketing guru might not be in your budget currently. However, you don’t need to break the bank or settle for less when it comes to your content. Here are three free beginner-friendly digital tools to make you stand out in the digital space.
This free graphic design website has templates for anything and everything you might need. What makes this application unique is that you don’t need to be a pro at graphic design to use it. From Instagram posts, logos, posters, infographics and so much more, Canva offers you free creative templates and elements to choose from.
Do you cringe anytime you come across a poorly done photoshoot or a low-quality image online? You no longer have to worry when it comes to finding images that work best for your brand. As a free, crowd-sourced stock photo service, Unsplash has over 2 million images from photographers across the world. Getting that high-quality image for your website or social media post is just a download away.
Planning and analyzing social media content is not an easy fete. No one wants to spend a whole day posting content (unless you’re a social media manager). Hootsuite allows you to link your social media accounts be it Facebook, Twitter, Instagram, or Linkedin. You can schedule your posts, weeks and even months ahead giving you time to focus on other tasks. This application also gives you free analytics on how your social media accounts are performing, and don’t worry, it presents them in a user-friendly format for easy comprehension.
Have you used any of these applications? What other free online tools do you use to help with your digital presence? Tell us in the comments below!