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Landing Pages: Why They Matter

by Martin Yumbya Marketing Director on September 3, 2019 Comments Off on Landing Pages: Why They Matter

The single sole purpose of an online Ad is to solicit a click

  1. Make it campaign specific
  • A dedicated campaign about the offer
  • Should have the same creative/concept as Ad

 

2. It’s about Conversions

  • Don’t be shy, tell them what to do
  • Lead them down the path to conversion, literally

 

3. Keep it simple

  • Share the most important info and leave out the rest
  • Uncomplicate the conversion action

 

4. Focus on the Benefits

  • They have arrived. They want the product. Talk about the benefits

 

5. Make is user friendly

  • It must be mobile responsive
  • It must be easy to navigate
  • It must not be confusing

All the work you have done on the front end can go to total waste if you have a crappy landing page. If you are running a well-planned campaign, you must plan adequately for the traffic it will generate.

Martin Yumbya Marketing DirectorLanding Pages: Why They Matter