Developing a digital marketing strategy takes a lot of planning and research. We save the trouble by doing this for you so you can focus on providing a great product or service. This is what we do:
- Create a Detailed Buyer Persona. You need to know your target market inside and out in order to effectively market to them. We help to build the persona of your buyers and understand their wants, desires and online activity.
- Clearly State Marketing Goal(s). We set out clear communication goals, based on your brands long-term and short-term goals, that are precise and attainable.
- Inventory of Current Digital Assets. This includes your website, blog, and social media accounts, as well as any mentions you have on other sites. We use a 360-degree approach to digital marketing to ensure that all channels are optimized for communicating your brand’s message.
- Evaluate Current Digital Marketing Efforts. Analyze what is working and what is not. How much you are spending, and how much you are getting in return, as well as how this can be improved?
- Write Out and Execute a Detailed Plan. What specific steps are you going to take to reach your goal? Will you include social media advertising? Content marketing? A PPC campaign?
Looking to take the next step in your digital campaign strategy? We are here to help: