Email, has now been around for over forty years. It’s a form of communication that many argue is outdated and irrelevant in this world of smart phones and social media that we live in today. Email has been used for many years for personal communication, business communication, and yes – marketing & advertising.
However that the old way of doing email marketing no longer relevant in 2019; With purchased lists, non-relevant content, and spammy subject lines – you’re more likely to end up in a person’s junk folder than grabbing their attention in the inbox.
Through the use of segmentation, personalization and a true effort in understanding of your customers and where they are in their purchase journey, it’s now easier than ever to put the right thing in front of the right person at the right time through email.
People are still checking their emails more now than ever before and it’s undoubtedly one of the most profitable marketing channels out there.