Let’s start with a quick definition: SEO stands for Search Engine Optimization. This is basically the process of increasing the quantity and quality of traffic to your website through organic search engine results. Trio Digital offers SEO services that are focused on driving exposure and conversion — and not just traffic to your website. Whether you’re building a new website or optimizing your existing one, we will also guide you in creating compelling content for maximum conversions. As your long-term business marketing partner, we continuously review and optimize your marketing and advertising campaigns every month, making the necessary adjustment to improve the quantity and quality of the traffic you receive.
Search Engine Optimization (SEO) can be compared to a marathon, not a sprint. Success does not come overnight and it needs patience and diligence in implementing the correct tactics that ultimately result in high organic search rankings on all major search engines.
At Trio Digital Marketing Kenya, our SEO goal is to help our clients achieve their sales and/or engagement conversion objectives.
First, we take the time to understand your business and define specific goals for your website conversions. This includes a complete review of your unique selling proposition and market opportunities, and an SEO audit to assess your current online strengths and weaknesses. We look at your businesses’ current online performance and conduct an extensive analysis of your top competitors to see what they’re doing right (or wrong). Next, we work on developing an online strategy that will generate an ongoing stream of new traffic, enquiries and ultimately converted customers. We work with you to optimize your website content for user experience, providing valuable content while keeping the keyword focus of each page in mind. We also work on optimizing the “back end” (technical) elements on your website to improve search engine visibility. Our ultimate goal is to help you get found by the largest percentage of those people who you consider to be your target audience and most likely to become your customers.
Ready to make SEO work for your business? Contact us for a quotation