Trio Digital was tasked with increasing awareness of the Summit locally and across the expanded audience. This was aimed at boosting ticket sales and attendance.
Over the duration of the 2-day event, Trio Digital was tasked with leading the conversation online, engaging both attendees and those who were unable to attend.
Over 183,000 impressions on Twitter and LinkedIn over the duration of the campaign
Surpassed projected ticket sales targets.
Over 1,000 tweets by attendees using the event hashtag over the 2 days.