AmCham Business Summit 2019

Client: American Chamber of Commerce-Kenya

Services

  • Graphic Design
  • Social Media Advertising
  • Social Media Management
  • Event Coverage

Brief:

Each year, the American Chamber of Commerce hosts a business summit that brings together business executives, international investors, senior government officials and multilateral stakeholders.

For the first time, in 2019, the AMCHAM Business Sumit held in Nairobi – Kenya was expanded to include not only government and private stakeholders from Kenya and USA, but also from the entire East African region.

Task:

Awareness

Trio Digital was tasked with increasing awareness of the Summit locally and across the expanded audience. This was aimed at boosting ticket sales and attendance.

Engagement

Over the duration of the 2-day event, Trio Digital was tasked with leading the conversation online, engaging both attendees and those who were unable to attend.

Results:

Over 183,000 impressions on Twitter and LinkedIn over the duration of the campaign

Surpassed projected ticket sales targets.

Over 1,000 tweets by attendees using the event hashtag over the 2 days.

AmCham Business Summit 2019