AFRICAN UNION – THE BOMA OF AFRICA FESTIVAL
The Boma of Africa is a month-long festival that brings together continental governance institutions, represented by the AU Commission, and the African private sector, represented by its strategic partner AfroChampions, to inspire Africans in various fields such as science and technology, education and creative arts to refine our talents for our common good.
Digital Communications Strategy, Development, and Execution
Search Engine Marketing
Social Media Marketing
Social Media Advertising
The BOMA of Africa Festival aims at spearheading change and innovation in African countries.
In 2020, The BOMA of Africa Festival which is usually held annually had to switch to a virtual event as a result of the pandemic and the restriction it came with. The African Union team thus engaged Trio Digital to make the festival a success even with the circumstances brought about by COVID-19.
The collaboration between The African Union and Trio Digital sought to optimally use the relevant digital communications platforms and channels to create and share daily content that generates awareness and engagement to a targeted audience about the Festival & the Creative Arts Challenge.
Working with The African Union to achieve their grand goals was inspiring, fun, and eye-opening for the Trio Digital team. This month-long festival enabled us to interact with a lot of ideas and opportunities.