Kenya kite festival
Kenya Kite festival is East & Central Africa’s premier kiting event. It’s the second International kite festival in the continent after South Africa that brings together kite fliers, kite makers and kite enthusiasts from around the world. The festival, which was first held in 2012, has evolved to a must-attend outdoor family fun day event. Festival-goers experience a kind kiting experience that often includes exciting kiting stunts, competitions, aero show displays and lots of fun-filled activities.
Overall Marketing & Advertising Strategy
Ad creation and monitoring
Social Media Management
To promote the annual festival online before and during the actual day.
The aim of the Kenya Kite Festival is to create a wholesome family event that allows the adults to relive their youth and the kids to learn something new.
The team at Kenya Kite Festival partnered with Trio Digital in an online marketing strategy with an aim to increase ticket sales and event attendance, for brand advocacy and awareness.
It was our pleasure working with this team to facilitate a fun experience that helped the adults to reminisce about their childhood and fun kite experiences, while at the same time introducing their kids to the culture.