Unlock $10,000 a month in free Google Search ads for your NGO
We help East African non-profits and impact organizations claim, set up, and manage Google Ad Grants — to amplify advocacy, reach international donors, and grow community impact, without touching your operational budget.
Every year, this budget goes unused across the region
Google provides eligible non-profits with up to $10,000 USD a month in in-kind search advertising, placing their cause at the top of Google Search results — funded entirely by Google, not your budget.
But securing and keeping this funding is harder than it looks. Most organizations either stall in the validation process, or lose access later by breaching Google’s policy rules — including the mandatory 5% minimum Click-Through Rate.
Trio Digital handles the full onboarding workflow and manages your campaigns month-to-month, so your team stays compliant and focused on the work that matters.
How the Google Ad Grant works
How we help you claim, build & protect your grant
Two phases: a one-time onboarding to get you verified and live, then an ongoing retainer to keep the account safe and performing.
Verification & Setup
- TechSoup / Goodstack organization validation support
- Google for Nonprofits account application
- Conversion tracking set up via Google Tag Manager
- High-intent search campaign architecture
Monthly Management
- Continuous keyword optimization & bid management
- Strict maintenance of the mandatory 5% CTR rule
- A/B split testing of ad copy & search extensions
- Monthly performance & conversion dashboards
Does your organization qualify?
Eligible QUALIFIES
- Registered Non-Governmental Organizations (NGOs)
- Civil Society Organizations (CSOs) & trusts
- Charitable trusts & foundations
- Entities with an active website (HTTPS)
Ineligible EXCLUDED
- Governmental entities & public agencies
- Hospitals, clinics & healthcare groups
- Schools, colleges & academic institutions
Check your eligibility & request a free Ad Grant audit
Fill out the short form below. Our team reviews your organization’s digital presence and replies within 48 hours with an onboarding roadmap.