AFRICAN UNION
The Boma of Africa is a month-long festival that brings together continental governance institutions, represented by the AU Commission, and the African private sector, represented by its strategic partner AfroChampions, to inspire Africans in various fields such as science and technology, education and creative arts to refine our talents for our common good.
Digital Communications Strategy, Development, and Execution
Graphic Design
Search Engine Marketing
Social Media Marketing
Copywriting
Project Background
In 2020, The BOMA of Africa Festival which is usually held annually had to switch to a virtual event as a result of the pandemic and the restriction it came with. The African Union team thus engaged Trio Digital to make the festival a success even with the circumstances brought about by COVID-19.
Our Role
The collaboration between The African Union and Trio Digital sought to optimally use the relevant digital communications platforms and channels to create and share daily content that generates awareness and engagement to a targeted audience about the Festival & the Creative Arts Challenge.
Working with The African Union to achieve their grand goals was inspiring, fun, and eye-opening for the Trio Digital team. This month-long festival enabled us to interact with a lot of ideas and opportunities.
HOW IT WENT
Here is a little peak at the project:
Whether you’re looking for paid ads support, an audit of your existing efforts, or any other strategic marketing advice, we’ll shoot it straight with you and only proceed if we think it will be a winning relationship for both of us.
Mail Us:
info@triodigital.co.kePhone Us:
+(254)724 178 664
