Steps to developing a digital marketing strategy
Developing a digital marketing strategy involves several steps. Here are some key steps...
If You Don't Know, Now You Know
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Before Building Your Business Website
Today I’d like to talk to you about your company website. We get calls all the time from...
The Propinquity Effect: Absence doesn’t really make the heart grow fonder.
Think back to the first encounter with your favorite waitress at the cafe you frequent or...
Landing Pages: Why They Matter
The single sole purpose of an online Ad is to solicit a click 1. Make it campaign specific...
Repurposing old content: There is no need to reinvent the wheel.
To paraphrase the immortal words of Tony Soprano, “every day is a gift, it just does not...
Brand Vs Business Model
You may be asking yourself why a book about digital marketing strategy has a chapter about...
Where to start with your Digital Marketing & Advertising efforts in the New Year
It’s a new year. Last year might have been good or bad for your business, hopefully good,...
How to Set Up a Digital Marketing and Advertising Campaign
You want to put together a digital marketing and advertising campaign but you do not know...
Email Marketing In Kenya
Is Email Marketing still relevant? YES Email, has now been around for over forty years....
Get SMART on Social Media
Get S.M.A.R.T on Social Media “There is nothing so useless as doing efficiently that which...
A History of Disruptive Innovation
Disruptive innovation is simply a paradigm shift brought about by innovation that changes...
The Big Bad SEO Monster
Search Engine Optimization (or SEO for short) isn’t what the blogosphere would have you...
The Digital Express
The growth and evolution of technology has been of monumental proportions in the past...