It’s a new year. Last year might have been good or bad for your business, hopefully good, but it’s done and behind you now. The future beckons. You have big plans for Digital, you want to grow, sell more, communicate better, reach more people, sell more goods, and create great content but, where do you start? Stay tuned to find out.

1. Perform a visual audit of each of your digital platforms 

  • Facebook, Instagram, Twitter, Website, Email, TripAdvisor
  • Take a longer look at all the artwork you put out during the year
  • Critique and confirm whether or not it properly represented your brand

2. Perform a content audit:

  • Take a closer look at the content you created. This includes offers, information, videos and shared material
  • Critique the content you created in relation to the goals you had set

3. Develop an annual analytics report:

  • How many people saw your content?
  • How many engaged with your content?
  • What was the gender distribution if applicable?
  • How many were new vs repeat visitors?
  • Who are these people and how much info do you know about them?
  • How many people were converted per platform?

4. Perform a usability audit of the relevant Digital platforms:

  • How easy is it for people to find information on your website?
  • How easy is it for people to navigate your mobile App?
  • How are your marketing emails designed?

5. Perform a comprehensive engagement report:

  • How many people saw your content?
  • How many did something with your content?
  • How many liked your content?
  • How many shared your content?
  • How many people communicated with you or others via your content?
  • How many downloaded your content?

You need to find out what worked and what didn’t work. And one of the advantages of digital marketing and advertising is that the tools exist that can easily and quickly give you the data let you know how each platform or vehicle performed.

These audits and subsequent reports will give you a foundation and direction of where to start, stop or improve with you Digital Marketing, Advertising & Communications efforts going forward into the New Year.