If You Don’t Know, Now You Know
Steps to developing a digital marketing strategy
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Developing a digital marketing strategy involves several steps. Here are some key steps…
Before Building Your Business Website
Today I’d like to talk to you about your company website. We get calls all the time from…
A Walk Down Memory Lane: What Makes An Advert Special?
Nafurahia, undugu na uko wetu, Nasherekea, kazi na bidii yetu,
Tuvute pamoja Tushirikiane,…
The Frequency Illusion Theory
You can be in any part of Kenya – Nairobi, Kisumu, Nyeri, Mombasa, Embu, or even Meru…
The Propinquity Effect: Absence doesn’t really make the heart grow fonder.
Think back to the first encounter with your favorite waitress at the cafe you frequent or…
You’re Doing It Wrong
https://www.youtube.com/watch?v=eDLbReH-Xp0&t=7s
Digital marketing, you’re doing it…
Landing Pages: Why They Matter
https://www.youtube.com/watch?v=i53sbpf5FkE
The single sole purpose of an online Ad is to…
Repurposing old content: There is no need to reinvent the wheel.
To paraphrase the immortal words of Tony Soprano, “every day is a gift, it just does not…
Brand Vs Business Model
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You may be asking yourself why a book about digital marketing strategy has a chapter about…
Where to start with your Digital Marketing & Advertising efforts in the New Year
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It’s a new year. Last year might have been good or bad for your business, hopefully good,…
How to Set Up a Digital Marketing and Advertising Campaign
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You want to put together a digital marketing and advertising campaign but you do not know…
Email Marketing In Kenya
Is Email Marketing still relevant? YES
Email, has now been around for over forty years….
Get SMART on Social Media
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Get S.M.A.R.T on Social Media
“There is nothing so useless as doing efficiently that which…
A History of Disruptive Innovation
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Disruptive innovation is simply a paradigm shift brought about by innovation that changes…
The Big Bad SEO Monster
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Search Engine Optimization (or SEO for short) isn’t what the blogosphere would have you…
The Digital Express
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The growth and evolution of technology has been of monumental proportions in the past…